Draft — replace this blockquote with a one-paragraph hook about the moment the pivot felt obvious.
The original premise
- What Trywebb looked like before the pivot
- Who we thought the user was
- The core question we were trying to answer for them
The signal we were ignoring
- What founders actually did with the tool
- The pattern that kept showing up in our user conversations
- Why pricing was the symptom, not the question
Reframing the product
- What "multi-idea comparison" means in practice
- Why this reframe makes the founder's real decision visible
- What had to change in the UI, the agents, and the pricing model
Lessons for future pivots
- The hardest part wasn't the build — it was letting go of the original frame
- How we decided we had enough signal to pivot vs. iterate
- What I'd watch for earlier next time